Train and Ghirardelli Chocolate Company Partnership
One of the hottest 2012 chocolate trends is personalized chocolate. Chocolate lovers near and far worldwide dream of chocolates created just for them. Earlier this year came the announcement of the first totally personalized chocolate machine that creates custom 3-D treats (http://news.discovery.com/tech/chocolate-printer-makes-custom-3-d-treats-120411.html). The first Choc Edge printer sold on EBAY for $4,000 recently making affordable, totally customizable chocolate treats available to a wide audience.
While the Choc Edge is the latest arrival to the scene of customizable or personalized chocolates, personalizing chocolate bars have been the rage for a number of years. Beginning with wedding favors, chocolate bars are the perfect foil for handmade or customizable wrappers to celebrate most anything. And who can deny the coolness of personalized M&Ms?
Yet chocolate branding by celebrities has really never surfaced before. While celebrities often partner with packaged goods companies to create namesake products like perfumes, until now that trend has not included chocolate. Train frontman Pat Monahan, is a chocolate lover and longtime fan of San Francisco chocolatier, Ghirardelli Chocolate Company.
After expressing his dream of a specialty chocolate with the acclaimed brand, Ghirardelli reached out to him and the “Save Me, San Francisco Chocolate” was born. The bars were premiered on “The Today Show,” when Train appeared in the Summer Concert Series on August 24th. “Life is sweet! We honor our San Francisco roots and help a great Bay Area charity (Family House) at the same time,” says Monahan. “Partnering with Ghirardelli on the “Save Me, San Francisco” Chocolate is a dream come true that tastes incredible.”
There are three premium chocolate bars available:
- Dark Cabernet – Dark chocolate with the essence of Cabernet Sauvignon grapes.
- Sea Salt Almond – Dark chocolate with coarse crystals of sea salt and roasted almonds.
- 72% Cacao Dark Chocolate
The Save Me, San Francisco Chocolate Bars are available for purchase at www.savemesanfransisco.com and all Ghirardelli Chocolate Shops nationwide. 100% of Train’s proceeds from the first production of the chocolate will go to the local Family House charity, which assists families of seriously ill children with housing (www.familyhouse.org).