What Makes Dove So Special?

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All About Dove Chocolate

We’ve all seen the commercials–creamy chocolate, beautiful people and what looks like a perfect escape.   We still find a Dove Promise or a DoveBar ice cream bar to be a decadent, delicious treat.  In fact, it is part of our family vacation tradition on our annual trips to Mexico.  In the ever-expanding world of chocolate, Dove chocolate represents great quality at an affordable price.  And each Dove Promise comes with a special message enclosed in the foil wrapper.

Local Entrepreneur

In 1939, Leo Stefanos opened The Dove candy shop on the south side of Chicago.  Stefanos, a Greek American named his sweet shop Dove because the word reflected a peaceful quality.  In 1956, Stefanos witnessed his son, Mike, running after an ice cream truck in their neighborhood.  Fearing for not only Mike, but kids in the neighborhood, he began dipping ice cream bars in his premium chocolate. After months of refinement, he named his new treat, DoveBar.  An instant treat, these ice cream bars were sold locally in Chicago.  By the late ‘70’s over one million Dove Bars were sold in a single year by street vendors.

From Local to International Sensation

Leo Stefanos died in 1977, and his son, Mike, took over the family business.    In England, Dove chocolates were launched in 1960 under the Galaxy brand.  He took the DoveBar to the Fancy Food Show in 1985 and distribution began in selected cities around the country.

Refinement and Continued Progress

In 1986, the company was acquired by M&M/Mars as the crown jewel of their company.  M&M/Mars continued to develop the brand and introduced milk and dark chocolate bars in the 1990’s.

Extensive Product Line

The Galaxy and Dove brands cover a wide range of products including chocolate bars in milk chocolate, Caramel and Fruit & Nut varieties, Minstrels, Ripple (milk chocolate with a folded or “rippled” milk chocolate centre), Amicelli, Promises, and Truffles.  Related brands in other parts of the world include “Jewels”, and “Senzi” in the Middle East. The Galaxy and Dove brands also market a wide range of products including ready-to-drink chocolate milk, hot chocolate powder, chocolate milk, chocolate cakes, ice cream and more. The Dove brand is known for the messages written on the inside of the foil wrapper of each individual chocolate piece.

 

And Now an Award Winner

KitchenDaily.com just ranked milk chocolate bars in a blink taste test.  Thirty-three bars were tested by the website’s editors.  Dove Milk Chocolate bars took the top spot, followed by Divine Chocolate in second, Valrhona Jivara 40% Cacao and Green and Black’s Organic tied for third, and Trader Joe’s Fair Trade Swiss fourth.

photos courtesy of zomgcandy, candypros and es.tinypic.coms

 From www.dovechocolate.com

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